Tag Archives: visual branding

Love is a powerful Brand element

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What do you do when your clients love you? They have an emotional connection to your company, your people, your brand. We celebrated 20 years of success with the owners of Retail Data tonight. They have created a catagory called retail intelligence. Harvesting retail data at grocery and other retail verticals and intelligently packaging this for use by manufacturers and the retailers themselves.

Their success at it’s core is driven by a great idea and a lot of hard work. Though there is the intangible that propells this company to success that others do not possess. How they work as a team, how they treat their clients, vendors and employees, all of these add up to something that at some level seems like magic. Keep up the great work Retail Data. For a tour of their newly renovated facility go to YouTube.com/presentationresource

Credit Union wins Retail Merchandising Award

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Call Federal Credit Union won a 2009 CUNA Retail Merchandising Diamond Award for their new branded location in Richmond, VA. Call Federal CEO, Roger Ball, VP of Marketing and Business Development, RW Lawson Architects (Pittsburg), Baskervill Architects (Richmond, RGI Construction, and Presentation Resource were the team members who worked with Call Federal to design and build this Credit Union branch. This branch is visually branded with Call Federal’s new brand and identity. The branch is located in the Deep Run Business park in Richmond’s West-End.

The team comprised of designers, contractors and fabricators worked for over a year to create the perfect environment for Call Federal’s West-End members. The color pallette, logos, artwork, and other brand identity pieces were combined with space planning that allows for efficient flow of service by the Credit Union staff. Many at the grand opening like Jonathan Davis of Richmond said,

“I’ve never seen anything like this. My bank is stale, corporate, and cold. This is very welcoming. I love it.”

Presentation Resource has worked with Call Federal for over three years helping them visually brand all of their now eight branches. This includes logo treatments, custom branded artwork, signage, POP displays, banner stands, standees (iDude character), channel signs, and vinyl lettering, and more. Working with National Award winning Marketing Director, Kelley Parks Presentation Resource designed, produced, and installed graphics and branded visuals that made the market statements Call Federal wanted to create in their branches.

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