Great Reads and Gifts for the Holidays
Wondering what to buy your staff for the holidays? Or do you just need a good book in hand while curling up next to the fireplace this holiday season? Either way, you and your staff will enjoy reading these great business marketing books.
The Irresistible Offer : How to Sell Your Product or Service in 3 Seconds or Less by Mark Joyner
Bombarded with thousands of marketing messages a day, consumers have to make purchasing decisions quickly, which means you have to make the sale just as quickly. There's simply no time for you to make any offer besides the one that works quickly — The Irresistible Offer. This book is well written and easy to read.
The Virtual Handshake: Opening Doors and Closing Deals Online by David Teten, Scott Allen
More people have used the Internet to participate in an online group than to buy products or read news. Every major Internet portal now offers a social networking or "blogging" tool. But these tools are not just for fun – they are rapidly becoming essential tools for business and this book will get you up to speed on the trends. It's a book worth reading.
All Marketers Are Liars : The Power of Telling Authentic Stories in a Low-Trust World by Seth Godin
Seth Godin needs no introduction to the seasoned marketing professional. His insight has changed the way we think about many things. Successful marketers don't talk about features or even benefits. Instead, they tell a story. A story we want to believe. Godin's book tells a story you'll enjoy reading. As expected, this is another excellent book by Godin.
How to Get the Most Out of Trade Shows by Steve Miller
The author, Steve Miller, has advised, consulted, and trained associations, trade show management companies, and corporations all over the world for nearly three decades. This book is filled with real-life examples and numerous tips for those involved with marketing via trade shows.
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