Exhibitor's Journal

When a performer steps out on stage the spotlights go on and all attention is focused on the entertainer. Using light to accentuate art, design, language, and other visual media is as old as the light bulb. Using light effectively in a trade show environment can make the small but important difference in being seen or being ignored. From light boxes to halogen spotlights illuminating your trade show display can help you get noticed. Below are a few products that can help you shed light on your marketing message.

Light Boxes - Part 1

• From 6” x 8” table top models to 3’ x 4’ floor units and larger these rear lit boxes are terrific for drawing attention to your product or service offerings at a trade show.

• A basic light box system consists of a frame and Plexiglas to hold the graphic in place, a diffuser to diffuse the light coming from the light source, and a base that houses the light source. The light source can be in the form of leds which are used in edge lit products or fluorescent tubes that are used in back lit applications.

  

• Light boxes range in price from under $100 to $2500 and higher depending on the application, the construction of the light box, and the type of graphic used in the unit.
• Another non-traditional product for back lighting is CeeLiteTM. Based on the same technology used in cell phones, CeeLite™ is the flat, flexible light bulb that can be tailored into complex shapes and sizes. When AC voltage is applied to the panel, it charges the phosphor causing it to emit light. This product will perk up your graphics and can make an otherwise boring booth come alive.

Next time we will look at trade show lighting options.