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Not Just for Sports Wear Anymore - Lycra a Preferred Choice?
For most of us Lycra brings to mind visions of Lance Armstrong on his bike or the latest Diva in a music video. Not for long. This stretchy, light-weight fabric is starting to dominate event displays and trade show booths.
The use of fabric in the trade show industry is still unique in many ways, but there are clearly disadvantages as well as advantages to consider. Why is Lycra becoming a preferred choice for some marketing managers but not others? Is it washable? Can it be used to differentiate my company? Read full story
Trade Show ROI - Bottom Line Justification
Why should my company participate in trade shows? Regardless of company size trade shows provide an excellent opportunity to collect qualified leads, make sales and build relationships.
Research by Exhibit Surveys indicates that only 0.8 calls are needed to close a qualified trade show lead, compared to 3.7 calls to close a typical business sale.
Trade shows can complement your other sales and marketing mediums. Choose and use them well to realize the full benefits. Consider Read full story
The Good, the Bad, and the Ugly. A Popup Display Review
Be aware of what you are buying when purchasing your next trade show display. As with any produced good there is a spectrum of quality, price, convenience, and style to communicate your company’s message.
In the realm of popup displays, which is a top contender in today’s trade show market, there are as many choices available as there are at a Baskin Robbins. When making the decision for your specific needs, decide what flavor fits your Read full story
Let There Be Lights (Light Boxes - Part 1)
When a performer steps out on stage the spotlights go on and all attention is focused on the entertainer. Using light to accentuate art, design, language, and other visual media is as old as the light bulb. Using light effectively in a trade show environment can make the small but important difference in being seen or being ignored.
From light boxes to halogen spotlights, illuminating your trade show display can help you get noticed. Read full story
Let There Be Lights - Part II - Trade Show Lighting
Just as a carpenter finishes a project with molding, trim, and caulk a trade show display has finishes as well. Lighting can make the difference in being seen and noticed at a trade show or having attendees become “passers by”.
Although there are numerous choices, the most simple and straight forward lighting option is the halogen or incandescent spot. Using them properly with your trade show display will help you get noticed. Read full story
How Trade Shows Can Be Like Christmas
There is little greater joy than watching a child at Christmas. Coming downstairs to see what Santa has brought them. Eyes bursting with curiosity and anticipation of their biggest wish. The excitement of opening that first gift, tearing paper,and ripping open the package with sheer delight.
This is exactly the scene businesses want to create in their trade show Read full story
Current Trade Show Trends - Word of Mouth
First, let's talk "Word of Mouth." A quick search turns up numerous white papers, blog posts, and conference presentations on the topic. If we didn't know better, we'd swear it was just discovered. It wasn't, but there are several reasons why so many of us have a renewed interest in it.
Word of mouth (WOM) has a profound influence on those making purchasing decisions. You can almost hear the cash register ring every time Read full story
The Art and Science of Trade Show Budgeting
Figuring out a trade show budget is as much an art as it is a science. The artistic side relates to the communication of a message that hundreds or thousands of attendees will understand and act on. The scientific side focuses on ROI, how many prospects must you reach to realize a payoff for your effort. My rule of thumb for trade show and event budgeting is that for an overall marketing budget of 5%, 20% of this should go toward Read full story
Don’t Puke on Your Audience
Many companies are making a serious mistake. They cram and clutter as much information in their trade show display as possible. Why? With only 3 to 10 seconds to capture the attention of an attendee, quickly and clearly communicating your marketing message is paramount.
How should you speak to your audience so they retain your message and, most importantly, take action and buy? Here we cover ways to Read full story
Point A to Point B, Shipping Your Display
Okay, your display is designed, production is complete, the brochures are ready, and your first show is in Orlando. Let’s assume you have a 10×10 popup display. Now, how the heck do you get the display to your show?
How you coordinate shipping and the method of delivery can make Read full story
Creative Marketing Strategies - To Blog or Not to Blog?
The one thing that we know will always stay the same "things will change." One significant change in the marketing arena is the rapid growth and use of blogs. As most of us know by now, a "blog" is just a shorter name for "weblog." To blog or not to blog is the question. Read full story
Great Reads and Gifts for the Holidays
Wondering what to buy your staff for the holidays? Or do you just need a good book in hand while curling up next to the fireplace this holiday season? Either way, you and your staff will benefit from reading these great books on business marketing.
To save you a little time, we searched the shelves and prepared this list (brief book reviews are provided). Read full story
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