Banners have a long history dating back to at least biblical times. They were significantly during war time to identify armies. It was many centuries before they were used to promote companies, products, and services. Now in this century, banners and banner stands have become ubiquitous. They are in almost any venue imaginable. In the tradeshow world they are used in almost every booth, display, and exhibit.

Banner stands range in price from as low as $25 to many thousands. There are metal, plastic, and even bamboo banner stands. Banner stands come in all shapes and sizes. Retractable and fixed and if you like scrolling. There is a general format used in designing banner stands. A message at the top, sometimes a logo, a photo, illustration or other graphic, a call to action or marketing message, and then contact information, web address, phone.

So why are banner stands so popular? I would think the number one answer is convenience. 30 seconds and you are all set. You scroll the banner out, pop up your pole, and it’s networking time. There are also high visual area and low cost that are benefits as well. The typical banner stand has 21 square feet of visual space. Of course the valuable real estate is above the knee. As mentioned before cost can be very reasonable. A marketing director can create a high impact at a low cost with great convenience to their sales force with a banner stand. The latest trends in banner stands are lightweight aluminum and composites and the use of eco-friendly fabrics for banner stand graphics.