Monthly Archives: April 2009

A deep recession is the mother of invention…or something like that

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There is no doubt that this recession is in some cases forcing companies to look at their business and ask hard questions. Presentation Resource a 20 year plus large format design and production company based in Richmond Virginia is no different. The company is turning itself upside to fundamentally change the way it does business.

A lot of this upheaval is guided by ideas found in the book “What Would Google Do” by Jeff Jarvis. Google is undeniably one of the modern successes of the internet era. Presentation Resource also know fondly as PresRes is developing smaller vertical companies that address specific niches in the industries they serve. Real Estate sales centers for example are one. The most recent vertical is Digital Graphic Design. For 20 years or more PresRes has worked with companies big and small to help them create branded visuals that are in line with their respective marketing strategies. The company is not a strategic agency, but more of a project driven boutique specializing in envrionmental and trade show design. Working with retailers, real estate developers/builders, corporate marketers, and trade show managers, hospitatality and corporate designers, PresRes has developed a niche in crafting visual displays and exhibits that meet the needs of these markets.

Now in its 21st year PresRes has created Digital Studio by PresRes a project-based design studio for large format and multi-media designs. The companies client list is a who’s who across America. You can see more at www.PresRes.com.  PresRes can offer a visual experience like none other for your company. Have your customers feel something about you when they step in to your space.

Digital Studio by PresRes Graphic and Media Design Services

Digital Studio by PresRes Graphic and Media Design Services

Banner Stands – The Trade Show Common Link

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Banners have a long history dating back to at least biblical times. They were significantly during war time to identify armies. It was many centuries before they were used to promote companies, products, and services. Now in this century, banners and banner stands have become ubiquitous. They are in almost any venue imaginable. In the tradeshow world they are used in almost every booth, display, and exhibit.

Banner stands range in price from as low as $25 to many thousands. There are metal, plastic, and even bamboo banner stands. Banner stands come in all shapes and sizes. Retractable and fixed and if you like scrolling. There is a general format used in designing banner stands. A message at the top, sometimes a logo, a photo, illustration or other graphic, a call to action or marketing message, and then contact information, web address, phone.

So why are banner stands so popular? I would think the number one answer is convenience. 30 seconds and you are all set. You scroll the banner out, pop up your pole, and it’s networking time. There are also high visual area and low cost that are benefits as well. The typical banner stand has 21 square feet of visual space. Of course the valuable real estate is above the knee. As mentioned before cost can be very reasonable. A marketing director can create a high impact at a low cost with great convenience to their sales force with a banner stand. The latest trends in banner stands are lightweight aluminum and composites and the use of eco-friendly fabrics for banner stand graphics.

Trade Show Displays – Keep it simple focus on your marketing message

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Keep it simple and focus

By Peter Winters

Graphic design is a key element in communicating effectively with your audience. The tendency in trade show marketing is to say as much as possible in the time and space allowed during a trade show. Generally, you have 3-10 seconds to capture the attention of a trade show attendee. Companies often try to cram as much information into a 10×10 or 20×20 space as possible. From graphic images to text relating to the companies products and services companies put way too much information into their trade show displays.

 

So how do you speak to your audience so that they retain some of what you’ve said and even more importantly take action and buy? Below are a few ways to improve the visual performance of your trade show display.

 

  1. Understand your goals with your display. Are you exhibiting to sell, for market awareness, client education, or other purposes? Communicate this purpose through the graphics and copy on your booth.
  2. Have a central theme that can resonate with people in a short time.
  3. Is there an emotional connection to what your company is about? If so, connecting with people on an emotional level has the greatest impact.
  4. Keep your display and booth area clean. Less is definitely more here. Visual space on your display is a good thing. It allows your audience to absorb your message. Remember you have 3-10 seconds to attract them.
  5. Stick to one message. You can elaborate through conversation, follow up communication, literature, and your web site.
  6. Pre-marketing your brand prior to the show helps as well. If you send attendees postcards, letters, or other communication before the show they naturally will be attracted to something they have seen before.

 

The home décor market should consider taking advantage of a current trade show trend, the use of fabric in trade show displays. Go to www.exhibitwarehouse.com to see examples. Happy exhibiting.

Coming tomorrow, Marketing Stimulus Package – Banner Stands, Banner Stands, Banner Stands

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Banner Stands have become the atomic equivalent of the atom. They are everywhere. Exhibit Warehouse has created a low cost series of banner stands that will help any marketing director, trade show manager, entrepreneur promote their company. Find out more, on Thursday April 16th, 2009 – Marketing Stimulus day…

Low Cost Retractable Banner Stand

Low Cost Retractable Banner Stand

A table for many brands – The Brand Table does it all for Marketing Directors

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The Brand Table by Exhibit Warehouse  is used in trade show experiences, credit unions, banks, retail, quick service restaurants, corporate lobby rennovations, hotel lobby designs, customer service experience galleries, and many other high profile visual applications. When marketing directors, sales managers, brand managers, visual merchendisers, and other brand responsible staff are looking for ways to increase brand awareness and exposure in moderate to high traffic areas they use The Brand Table as a tool to help them accomplish their goals.

Recently Call Federal Credit Union used The Brand Table in their lobby as a way to focus attention on their creative logo mark. Customers use the table for picking up literature on a new auto loan product, changes to their accounts, and other credit union business.

The Brand Table is completely customizable. From color to finishes, table top materials, casters, legs, monitor mounts and many other options. The Brand Table – Launch which is the basic Brand Table has extruded aluminum legs and an acrylic top. The table leg color can approximate  a marketing director’s unique PMS colors and their logo is mounted in to the sturdy 3/8″ acrylic top. The Brand Table retails for $725. However, in quantities it can be purchased below $600. For more information go to www.ExhibitWarehouse.com .

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