Call Federal Credit Union won a 2009 CUNA Retail Merchandising Diamond Award for their new branded location in Richmond, VA. Call Federal CEO, Roger Ball, VP of Marketing and Business Development, RW Lawson Architects (Pittsburg), Baskervill Architects (Richmond, RGI Construction, and Presentation Resource were the team members who worked with Call Federal to design and build this Credit Union branch. This branch is visually branded with Call Federal’s new brand and identity. The branch is located in the Deep Run Business park in Richmond’s West-End.
The team comprised of designers, contractors and fabricators worked for over a year to create the perfect environment for Call Federal’s West-End members. The color pallette, logos, artwork, and other brand identity pieces were combined with space planning that allows for efficient flow of service by the Credit Union staff. Many at the grand opening like Jonathan Davis of Richmond said,
“I’ve never seen anything like this. My bank is stale, corporate, and cold. This is very welcoming. I love it.”
Presentation Resource has worked with Call Federal for over three years helping them visually brand all of their now eight branches. This includes logo treatments, custom branded artwork, signage, POP displays, banner stands, standees (iDude character), channel signs, and vinyl lettering, and more. Working with National Award winning Marketing Director, Kelley Parks Presentation Resource designed, produced, and installed graphics and branded visuals that made the market statements Call Federal wanted to create in their branches.
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