Life has a way of teaching us lessons whether we want to learn them or not.

Recently, a client came to us to design a new 20×20 exhibit space for them. They are a high end bike distrubutor for North America.

The design went well, the client was on top of every aspect of their big bike show in Las Vegas. As is often the case the budget they had to attend the show, design and produce their booth, was running very thin when it came time to ship the booth.

We discussed crating, however the 500-1000 to build the crate was pushing the outer limit of the budget, and I didn't push them to build the crate due to concern for their budget. You know where this is leading.

The trip out to vegas forturnately was uneventful. Though the freight company did manage to get the booth to the show decorator a day late. The show came and went with success for our client.

On the way back the shipment which was just an open pallet had some type of fluid spilled all over it. This caused a significant time commitment on my client's part and my part to have the shipment inspected, fill out claim documents and submit them to the carrier.

Had we pushed our client to build the crate this would have saved us all a lot of heartache. So the moral of this story is to go ahead and spend the dollars to build the crate. It is easily worth it and the crate can be used over and over again. And in our case we can put graphics on the crate to make it a rolling bill board to bring even additional value to the table.

Happy Exhibiting

Peter Winters

Presentation Resource

804.648.0800 www.presres.com