Who To Send
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When choosing which employees will tend the booth at your next trade show event there are several key components to consider.
1.) Trade shows are expensive. Just because several of your employees might express interest in going doesn’t mean they should. Your company will already be dropping a great deal of money on the display itself. If you’re attending events that are out of town you have to add hotel and air accommodations as an additional expense. Don’t put unnecessary people behind the booth. It will only cost you more.
2.) Stay close to home. Participating in local trade shows is the best way to give everyone in your company the same experience while also saving your business money. This will also keep you from having to pick and choose between employees- everyone wins.
3.) Personality, Personality, Personality. Whoever is manning your booth needs to be a “people person.” They should be smart, articulate, energetic, outgoing, and professional. You want someone who represents your company and your brand.
4.) Dress the part. Even if your trade show display isn’t top of the line, your employees can still look their best. Staff members who carry themselves in a professional manner, both in the way they act and dress, will certainly outshine any flaws in the display itself.
Trade Shows 
