Exhibitor's Journal

It is important to remember that first impressions mean everything when it comes to attracting clients at your next trade show. On average, people that walk past your booth will only spend three to four seconds looking over your entire display. If your display is overly-complex or too elaborate your potential customers are going to forget what you are trying to sell and who you are. If you want to attract visitors to your booth just remember this acronym, K.I.S.S. - Keep It Simple Stupid. Focus on simple, yet, unique messages that will grab people’s attention and make them want to stop at your booth. Once you have grabbed someone’s attention you can further explain what you do and the services your company offers. Be simple, yet unique.

Just K.I.S.S.