Exhibitor's Journal

Next week is the exhibit, trade show, and event industries annual show put on by the publishers of Exhibitor magazine. If your business or organization relies on these mediums for promotion, communication, or exhibition below are a few reasons to consider going to this annual event.

1. Industry Experts. The industry's most experienced professionals will be there to impart their wisdom to those of us who are novice, who want to stay on the leading edge, or who have many other responsibilities than one of these specialties. Check out the roster of industry heavy hitters.

2. New products. Every industry is moving at light speed today. Events, Trade Show, and Exhibits are no different. From new flat panel displays, led light boxes, tension fabric systems, and extrusion and truss systems there are thousands of new products that will help you communicate your message. With this show they are all concentrated in one place accessible over a few days. Get a preview of these new items here.

3. Education. There are numerous training events that are part of Exhibitor 2007. Whether you are a seasoned pro or just beginning there is a workshop for you. Strategy, Budgeting, Brand Management, and the How Tos are all covered. There are also certified trade show manager curriculum courses are available. See these learning opportunities here. 

Top Ten Trends Impacting Events You’ve been put in charge of your company’s next event and you’ve been told to “think out of the box!” So what do you do? This session will show you how to:   • Know what’s hot and what’s not   • Find what will work for your company   • Find the right entertainment   • Discover new venues   • Develop your creativity   • Make your event a success through the latest event trends
FACULTY
Rebecca Coons

If your job, career, or interests lie in either of these market segments this should be enough to convence you that the ROI on this event is high. The icing on the cake is that it is held in the entertainment capital of the world. Learn and have fun, what a great combination. See you in Vegas.

Happy Exhibiting

Some say we are killing the earth by our dependence and use of fossil fuels. Whether you are an economist or an ecologist you, our environment, and the price of gas can win by going green on your trade show display. Below are a few ideas on how to accomplish this.

1. The majority of companies are using popup style trade show hardware. These displays have approximately 100 square feet of graphics. Dye, UV, or BioInks (Usually Corn-based) can be used to produce trade show graphics in lieu of traditional petroleum-based solvent inks.  Especially, the BioInks have lower production costs than any of the other inks. They also have the advantage of being UV fast. The only downside is they are hard to find. The leader in this segment is VUTEK with its BioVu inks. When ordering your next set of graphics ask your provider if they have Dye, UV, or BioInk capability.  Take a look at this article.

2. Use LED or CCFL for lighting and light boxes instead of traditional incandescents or fluorescents. These lighting choices are significantly more energy efficient that traditional bulbs or tubes. For example a 100 Watt incandescent bulb consumes 5 times the power of a ccfl or led lamp with the same brightness. Plus, the other two last 50 - 100,000 hours or 5-10 years without having to change them. All of these are fairly new, but none-the-less available. One source is here.

3. Other areas you can focus on this trade show season are using recycled paper for business cards and brochures, take public transportation to and from your next show, use ad specialty items that made from recycled plastics, ceramics, and paper. You can find some of these items here.

We are probably still a long way from making Al Gore or your CFO happy; however we have made progress. Whether the ice caps are melting because of a natural cycle or our over use of fossil fuels these steps are good ones to take. They make good business sense and they may just help turn the tide for our environment.

Happy Exhibiting